Ardjoena Bespoke Tailor

Ardjoena Bespoke Tailor

Branding

Pronounced Arjuna. Paying homage to its Javanese roots, the branding for one of Indonesia's most prestigious custom tailor imitates the old Javanese characters in its custom-made fonts. Ardjoena embraces its rich and strong heritage in the age where its competitors shuns it, it is very evident in its old school spelling.

This bleeds into the brand language, decorative yet simple. Gold accents have always been evident in the Javanese culture, usually reserved for the upper class and the royalties. It is fitting for the brand, since its pieces are custom made tailored to its wearer, making them the only ones that exist in the world. Talk about bespoke.

Completed in

September 2018

Strathmore & Co
Strathmore & Co
Strathmore & Co