Wisma Aruna Guest House

Wisma Aruna Guest House

Branding

Wisma Aruna is a boutique guest house located in four tourist cities in Indonesia. Embracing the local culture and resources, Wisma Aruna is very close to nature and provides a comfortable living space for not only working adults but large families as well.

The guest house provides an affordable luxury that caters to weekly or monthly guests, no matter the number because it has a wide variety of houses for different occasions. There are two choices for guests to stay in the house; Deluxe, in which the guest will share the house with other guests and Presidential, in which the guest rent the whole house. Each guest house have its own private pool.

With the close to nature principle in mind, the brand identity uses earth toned colours combined with textures found from locally sourced 100% recyclable Eco-friendly papers. Its word mark and logotype reflects the luxury yet approachable vibe that are Wisma Aruna’s. The brand is further brought to life through the use of a pattern that is a version of Indonesian batik, to reinforce Wisma Aruna’s origin.

Completed in

September 2017

Wisma Aruna
Wisma Aruna
Wisma Aruna
Wisma Aruna