Asadha Print Campaign
In light of Asalha, one of Buddhist’s big days, I was asked to design a series of banners for my local town’s temple. The banners were placed on high grounds on the road side, which is why the texts are so big in size. We needed a design that is simple, eye-catching yet informative.
It was a challenge to convince the older generation to just stick with one image as the main image, but in the end it worked. I designed a 5m square banner, 4x6m, 1x4m and of course the A3 and A5 as well. To accompany these, I also designed vouchers to be used on the day of the event, from which participants can exchange it for the offerings to give to the monks.