Khong Guan Biscuits

Khong Guan Biscuits

Packaging

“A Gift from the Past”

When I received the brief (which is to repackage an existing dried goods available on the supermarkets’ shelves), I immediately thought of my favourite childhood snack, Khong Guan biscuits. My grandmother used to put this in my lunchbox for lunch in school, and my mother and I used to snack this together in the afternoon after she got off work.

I want to picture the biscuits in new light, the ones that will bring back good memories of the good old times. Something that has a nostalgic air to it. That is why I incorporated the Peranakan tiles- inspired design as the wow factor when you opened the biscuits, followed by faded out and rustic colours. The titles are custom-made as well, taking inspirations from the first few original Khong Guan’s lettering found on its packaging.


Disclaimer: This is a student project. I am in no way affiliated with Khong Guan biscuits.

Completed in

October 2017

Khong Guan Biscuits
Khong Guan Biscuits
Khong Guan Biscuits
Khong Guan Biscuits
Khong Guan Biscuits
Khong Guan Biscuits
Khong Guan Biscuits
Khong Guan Biscuits
Khong Guan Biscuits